A trade show presentation is a video that is played at your booth at a trade show … duh. As you know, trade shows are loud, busy and difficult to hold anybody's attention for more than 20 seconds. Your video will be designed to grab your audience’s attention with vibrant graphics and lively video. It can be produced with or without sound since it probably won’t be heard anyway. Once you’ve got their attention, make eye contact and don’t let them walk away without giving them one of your company’s key chains!